Why I Started Kept: What Memories Mean To Me

Why I Started Kept: What Memories Mean To Me

Before there was a brand, there was just me — a girl holding onto little pieces of the people and places I loved. Kēpt didn’t begin as a business. It started as a way to heal, to remember, and to stay grounded in what mattered. I’ve always been drawn to things with story: a stone from a beach walk, a charm my grandad gave me, a bracelet that reminded me of a moment I didn’t want to forget. After experiencing grief, loss, and growth, I began creating keepsakes — not just for myself, but for people who needed to hold onto something too. 

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